13: Event Marketing - A real life example of how to increase ticket sales by creating demand to a new audience

Event marketing meets live sport; one of the most exciting kinds of marketing that I have done. In this episode I walk you through a real life example of how we smashed all attendance records by focusing on a new audience niche and following my 4 step marketing path to get them to attend by addressing the pain points, finding them, talking to them in a way that they will take the desired action and finishing off the podcast with the secret weapon of event marketing that must be in place for l...