109: Assembling My Dream Team: Building a Marketing Department from Scratch

Forget fantasy football, we're drafting the ultimate marketing dream team in this episode. Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today! In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire and most importantly why and what they would be doing. Then, if I was starting from scratch what my 10+ m...