103: Marketing Nuggets: Marketing Ins, Outs, and Intentions for 2024

It's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, along with my own personal intentions! Get the insider scoop on the hot marketing strategies I think will take off this year, like video, personal branding on LinkedIn, AI assistants, attribution modelling, content beyond owned channels, and more. I'll also cover the trends to leave behind in 2024 like an overloaded channel strategy, ineffective cold outre...