142. Content Inc. con Joe Pullizi (Episodio en inglés)

Bienvenida/Bienvenido al episodio #142 de la tercera temporada de Marketing Hack Show. En este episodio invité a Joe Pullizi, autor de 6 libros, creador del evento Content Marketing World, Fundador de Content Marketing Institute, conferencista y emprendedor de Tilt. En este episodio vas a escuchar: (preguntas en inglés) The first edition of Content Inc. came out in 2015... why did you decide to update it now?  What is the essence of the Content Inc. model?  How do I know if I’m doing a good job with my Content Strategy? Tell us about Free Content Vs Paid Content, how should we balance our company with our Content Strategy. Explain the difference between what you call a “content gig worker” versus a “content entrepreneur.”  You say should just focus on one channel or platform to distribute content-- why so important?  One of your new sections you added- is about having an exit strategy- which seems to be a little controversial and even maybe unnecessary to some- explain why you thought this was so important to add? What is the lesson, that took you the longest to learn on your professional experience? Will Content Marketing still be relevant in 5 years? If you had only $500 USD in yout budget on this month, how would you invest it? Joe Pullizi es uno de los conferencistas de Content Con 2, el evento de Content Marketing organizado por Fernando Labastida. Recuerda si te gusto el episodio compartirlo con tu equipo o con tus amigos, podría ayudarle a alguien en estos momentos. También síguenos en redes sociales como Marketing Hack Show y mi perfil personal Gabriela Escamilla para darnos feedback sobre los episodios ;)