How to Get a 90% Open Rate with Your Email Marketing

In today’s episode, I discuss how you can achieve a 90% open rate with your email marketing - or, rather, why you shouldn’t put too much emphasis on getting it. I illustrate how I’ve had to build a business on long-term email correspondence with prospective clients and define what the term ‘list hygiene’ means. I describe how some coaches find it easy to cultivate brand awareness but find it hard to land good deals.