How Art and Design Influence our Lives with Laura Ballerini | Marketing Expedition Podcast

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a child—and always asking ‘why?’. 00:00 - 02:18 Laura’s Bio 02:19 - 05:28 Marketing Essentials Moment: What is a Creative Brief? 05:29 - 05:57 Welcome to Peppershock Media’s Marketing Expedition Podcast 05:58 - 07:16 Welcome to the show, Laura! 07:17 - 09:38 Sharing some successful projects 09:39 - 11:29 Tactics that Laura utilized to help clients in reaching their goals 11:30 - 16:00 Laura’s creative journey 16:01 - 19:10 The process of rationalizing designs to clients 19:11 - 19:55 Cloud Campaign helps marketing agencies scale.  19:56 - 23:51 “It’s not about design, It’s about perspective.” -Laura Ballerini 23:52 - 26:29 Launching the book “The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life” 26:30 - 28:24 People that influenced Laura in digital marketing and design 28:25 - 29:41 Resources that Laura draws inspiration from 29:42 - 30:25 The Green Velvet Chair: Heartfelt Stories of Art and Design in Everyday Life 30:26 - 32:18 Motivational words from Laura 32:19 - 32:32 Thank you so much, Laura! Enjoy the journey! 32:33 - 33:19 Join The Marketing Expedition COmmunity today! Cloud Campaign helps marketing agencies scale. Onboard more social media clients and charge a higher retainer with a leaner team. Sign up today! #artanddesign #art #design #graphicdesign #graphicdesigner #creativity #inspiration #digitalmarketing #marketing #advertising #branding #marketingtips #creativestrategy #blubrown 

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Peppershock Media President and CEO Rhea Allen is bringing her marketing expertise to the microphone! Listen in as Rhea interviews special guests, discusses trending marketing topics, and most importantly, teaches you how to build your brand and your bottom line. Be sure to subscribe to the Marketing Expedition Podcast, powered by Peppershock Media, and if you would like a 15-minute free consultation with Rhea Allen, visit peppershock.com to inquire! Or visit TheMarketingExpedition.com and subscribe to the TMEC community!