Face to Face Marketing in a Digital World with Nick Aldinger | Marketing Expedition Podcast
Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf. 00:00 - 01:11 Nick’s Bio 01:12 - 02:24 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/ 02:25- 08:53 Marketing Essentials Moment: Why Do You Need a Graphic Designer? 08:54 - 09:15 Welcome to Peppershock Media’s Marketing Expedition Podcast 09:16 -10:27 Welcome to the show, Nick! 10:28 - 16:43 Effects of the pandemic in the digital world 16:43 - 18:12 Starting trade shows in the new normal 18:13 - 20:14 “We have to change the way we’re providing.” –Nick Aldinger 20:15- 22:53 Nick’s variety of marketing events 22:54- 24:43 Being effective in both face to face and digital marketing 24:44 - 27:15 Success story 27:16 - 32:18 Engaging tactics in marketing 32:19 - 33:50 How to reach Nick 33:51 - 35:49 Rhea’s Five-R’s 35:50 - 37:08 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/ 37:09 - 38:47 Resources in keeping up with the trends 38:48 - 39:40 Nick’s favorite book 39:41- 40:58 Thank you so much, Nick! Enjoy the journey! 40:59 - 41:44 Join https://themarketingexpedition.com today! Hey! Thought you’d like to try Ibotta, a cash back rewards app that I use to make real money every time I shop for groceries, online purchases, and more! Just use my referral code “gkeecfx” at registration. Sign up today! #facetofacemarketing #tradeshow #tradeshowmarketing #eventplanning #marketing #advertising #branding #marketingtips #marketingstrategy #newnormal #digitalmarketing #digitalmarketingstrategy