Building a Software-Based Business with Bryan Clayton | Marketing Expedition Podcast
Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. 00:00 - 00:54 Bryan’s Bio 00:55 - 01:46 https://www.peppershock.com/product/strike-tax-advisory/ 01:47 - 04:37 Marketing Essentials Moment: All in one CRM Software 04:38 - 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast 05:09 - 07:11 Bryan, welcome to the show! 07:12 - 09:57 Validating service providers for Green Pal 09:58 - 13:02 Pricing model from the platform 13:03 - 17:59 Bryan shares his marketing strategies 18:00 - 19:45 “People don’t want to be sold to, they want to be communicated with.” - Bryan Clayton 19:46 - 21:17 Being a generalist 21:18 - 22:54 Bryan got his start as a teenager in entrepreneurship 22:55 - 27:07 Resources to keep on top 27:08 - 28:30 Realizing his target market 28:31 - 31:52 All about Green Pal an ‘Uber for lawn-care’ technology platform 31:53 - 34:00 Advice on starting a software-based business 34:01 - 35:27 Being a software developer 35:28 - 37:02 Bryan’s key to success 37:03 - 37:25 How to reach Bryan 37:26 - 37:54 Bryan, Thank you so much! Enjoy the journey! 37:55 - 38:40 Join https://themarketingexpedition.com today! Strike Tax Advisory is helping small and large businesses reinvest this assistance back in their business to continue growing. Visit Striketax.com to learn more today. #softwarebusiness #software #socialmedia #brand #creator #entrepreneur #softwaredevelopment #business #motivation #success #entrepreneurship #branding #marketing #advertising #greenpal