Marketing & Tech Book Club: Would You Do That To Your Mother by Jeanne Bliss
Jeanne Bliss founder and president of CustomerBliss and co-founder of The Customer Experience Professions joins our host Carlos Doughty about her new book, Would You Do That To Your Mother? In this episode we got Jeanne to chat to us about Would You Do That To Your Mother, her opinion on the industry and why mums deserve the highest praise. Jeanne is customer experience personified, so there is no-one better equipped to teach businesses how to get customers to love them. Her book may have a fun title but her content is overflowing with 32 case studies as well as the tools businesses can put into action immediately.