Marketing & Tech Book Club: This is Marketing by Seth Godin

Seth Godin, entrepreneur, author and teacher joins our host Carlos Doughty to chat about his book 'This is Marketing: You Can't Be Seen Until You Learn to See'. In this episode, Seth Godin talks about his book, his role as a teacher within the marketing space and the debate between logos and brands. If you want a book that details a hands-on marketing strategy, that provides tactics for how to get more Facebook followers- then this is not the book for you. Instead, Seth provides marketers with a long list of thoughts on the marketing world.

Om Podcasten

Mmmmm marketing and tech books, we love em, can't get enough of em. Audiobook, soft cover or hard we'll take em any which way, especially in bed on a lazy Sunday. We read em, we review em, we chat to the legends who wrote em. Join our founder and host Carlos Doughty as he chat's to the BIGGEST names in marketing an tech in our Marketing & Tech Book Club @MarTechAlliance #MaketingBookClub https://www.martechalliance.com/marketing-book-club