Marketing & Tech Book Club: The Startup Way by Eric Ries
Eric Ries entrepreneur and the author joins our host Carlos Doughty to chat about his new book, The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-term Growth The Startup Way, explores how to build a truly modern company - whether you’re a startup or a large corporate - by harnessing the power of entrepreneurship for every employee. It takes much more than simply “acting like a startup.” To become a successful company today, you need both continuous innovation and continuous transformation - the process of re-educating, re-aligning and embracing a new cultural mindset.