Marketing & Tech Book Club: Killing Marketing by Robert Rose and Joe Pulizzi
Robert Rose, content marketing strategist, advisor and storyteller joins our host Carlos Doughty about his new book 'Killing Marketing'. In this episode, we chatted with Robert Rose about Killing Marketing, new projects and the powerful role content plays within the marketing landscape. What is content marketing? We started Robert off with an easy one. Content marketing is basically all about creating value. Summarising a definition Robert has used for his Content Marketing Institute, content marketing is basically about delivering value through the engagement of customers. As the online influence spreads, this now incorporates blogs, websites and social media.