The rise and fall of iconic brands, and busting digital marketing myths

Ever wondered why some of the most iconic brands of our time seemingly vanished overnight? Join us on a nostalgic journey as Mark, Freya, and Saufi dissect the spectacular rise and fall of some iconic brands. Freya shares her personal connection to Topshop and laments its closure, while Saufi provides an eye-opening account of Abercrombie & Fitch's rollercoaster history and remarkable resurgence. Learn how ignoring consumer preferences and failing to adapt can spell disaster for even the ...