The power of good content marketing, and reporting your environmental impact

Welcome, intrepid explorers, to another episode of 'Marketers of the Universe'! This time, the marketers turn their attention to content marketing and greenwashing, and there's plenty to unpack. Social media manager, Debbie Gacutan, kicks things off with a panel discussion around the effectiveness of content marketing. Eleanor Francis, Senior Content Marketing Manager at Adaptavist Group, and Tom Inniss, copywriter at Brew Digital, talk about some of their favourite campaigns and a few of the...