November: Using your data to tell a story, building high-performing digital marketing teams, and why MQL funnels suck

Buckle up, folks, as this one’s spicy! The team starts by discussing how to build the best possible marketing team, and striking the balance between collegial and competent. Landing pages are dissected to assess whether they’re worth investing in, and they also share how you can use your data to engage an audience and build custom relationships. Finally, MQLs are put on blast as a broken, redundant metric that often completely fails to serve a company’s objectives. It’s a passionate con...