Mastering digital etiquette across generations and Performance Max: Marketer's dream or data dilemma?

Salutations, fellow marketers! We’ve got a cracking episode today that asks two important questions: are Gen Z lazy, and is Performance Max actually rubbish? Haydn is handing over the reins in a trial run for his pending paternity leave, so these questions are moderated by Fraya Willcocks and Nasya Nasseira – both first-time hosts! We start with a discussion around a recent report released by The Adaptavist Group titled ‘Digital Etiquette: Mind the generational gap’. The report surveyed 4000...