Google's cookie flip-flop, and the power of personal vs. corporate branding

Firstly, a huge welcome to Haydn Woods-Williams, who makes his triumphant return from paternity leave to lead the Marketers of the Universe. The episode kicks off with a deep dive into Google's latest pivot on cookie deprecation, led by our senior email marketing manager, Mark Bundle. Mark and Haydn discuss how to build robust first-party data strategies amidst the ongoing uncertainty surrounding third-party cookies. Following that, the Marketers explore the intricate world of personal brandi...