Prove it to me!
Managing innovation - creating value from ideas - A podcast by John Bessant
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Why evidence is so important for scaling innovation A good idea will sell itself, right? Unfortunately not – Emerson was spectacularly wrong when he suggested that all you needed to do was build that better mousetrap to have the world beating a path to your door. This podcast explores the crucial role which evidence plays in getting innovations adopted. You can find a transcript here, together with many other innovation resources including video, audio, cases, tools, even some songs!
