Cartography matters! - the importance of maps in navigating the uncertain journey of innovation

Managing innovation - creating value from ideas - A podcast by John Bessant

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Send us a text It’s easy to take maps for granted — but we’d be pretty stuck without them. Maps have been one of the most important human inventions for millennia, allowing humans to explain and navigate their way through the world. They seem to have been — independently invented by many cultures across the globe, and they’ve been around a very long time. Fragments etched on tusks or scratched on stones, dating back 25000 years or more all point to maps as something important. Which make...