Reinvigorating a brand: How Tim Little kept Grensons relevant and growing.
Making things better and making better things - A podcast by Mark Shayler's podcast from the Woodshed.
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Grensons was a solid British shoe company. Going the same way as many others: a slow decline as it became less relevant to the customer. Enter stage-left Tim Little. He reinvigorated the brand. This podcast explains why and how. It was recorded about 9 months ago on an iphone in a noisy environment.
