90: Buyer Intent Data - Ed Marsh
Make It Happen Mondays - B2B Sales Talk with John Barrows - A podcast by John Barrows - Mondays
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John and Ed have been doing business since the early 2000s! We get caught up and touch on Buyer intent data - from body language to website behavior First party, second party, and third party intent data What pages are they viewing? Enterprise pricing or startup versions Ways to gather data for free through social Utilizing buyer intent data without being creepy Use of AI in the buying and sales journey Increasing forecast accuracy
