2: Selling to Executives
Make It Happen Mondays - B2B Sales Talk with John Barrows - A podcast by John Barrows - Mondays
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In the second episode of Make It Happen Mondays John Barrows discusses selling to C-suite executives and takes your questions. Topics covered in this episode include: Approaching executives with a thoughtful approach that they will care about. Understanding the language of your c-level prospects. Priority based selling Building rapport by understanding who your audience follows and what they read. The challenges of Challenger Sale techniques. The power of case studies as a differentiator.
