Winning eCommerce With A Long-Term Mindset with Alexej Pikovsky

This episode features Alexej Pikovsky, the founder of Alphagreen Group. Alphagreen is a digital house of Health and Wellness brands. With over 15 VC-backed startups/scaleups, Alphagreen uses a long-term mindset, favoring strategies such as SEO & acquire profitable brands and scaling them to enter new geographies and unlocking new growth channels.Alexej discusses why they focus on long-term strategies such as SEO, rather than shorter-term, mediate client acquisition strategies such as Google paid ads, or Facebook paid ads. He shares they get into the health and wellness brand and the strategies they use such as not using Google and the first thing that they do to start driving more traffic.Alexej shares acquiring existing companies and what makes a good fit for a company they would be interested in acquiring. He gives a piece of actionable advice to a business owner wanting to sell his business.Listen to Alexej’s favorite business book and favorite success story of one company that they purchased and how you were able to grow it after purchase.Episode Action Items:To find more information about Alexej, go to www.alphawellbrands.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.