Podcast Episode 160 of the Make Each Click Count Podcast features Christine Wetzler, the President of Pietryla PR & Marketing; a Forbes & Entrepreneur Contributor, and the Managing Editor of BoostFrontline.com.Christine shares why it's important to maintain a high-touch approach that creates a genuine connection between the customers and the brand. She discusses the elements inseparable from a successful business strategy.Christine and I talk about some of the most effective methods they've discovered for securing PR for their clients starting with well-defined messaging and determining the most effective communication channels for successful PR efforts. Christine also emphasizes how ensuring effective messaging strongly reflects the intended messages and brand identity. Episode Action Items: To find more information about Christine:https://pietrylapr.com/[email protected] THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.