Podcast Episode 155 of the Make Each Click Count Podcast features Dan Kahn, the CEO of Kahn Media. Following an accomplished career as an automotive journalist, he shifted focus and founded Kahn Media in 2008. Kahn Media is more than just a public relations agency – it is a full-service integrated marketing firm.Dan shares why they believe in understanding their audience before attempting to engage with them. Learn how they gather the necessary information to create a customer avatar during the two-month research period.In this episode, Andy and Dan talk about content creation as an agency and the landscape of media and PR, the significant changes in recent years, and why it is necessary for today's marketing.Episode Action Items:To find more information about Dhan, go to:https://kahnmedia.com/ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.