SEO VS PPC Does It Even Matter If Your Website Doesn’t Convert? With Jason Hunt

This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast.Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic.In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website.Jason reveals some tips on increasing your conversion (hint, make sure you are solving problems for your customers) along with showing up along the entire customer journey.Finally, Jason discusses what companies get wrong when looking to hire a digital marketing agency.Episode Action Items:To find more information about Jason or to learn more about Merged Marketing Media visit https://merged.ca or listen to Jason on the Merged Marketing Podcast - https://merged.ca/podcast/ABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.co