Seeing Amazon Clearly With Dr. Travis Zigler

This episode features Travis Zigler, a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. They have used the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Specializing in Amazon PPC, he is here today to talk about increasing Amazon sales and how to increase your brand's clout.Travis shares making the change from optometrist to entrepreneur. He discusses the top ways he’s seeing to increase conversion and he also talks about the competition in the dry eye market.Travis explains what should an Amazon seller review in January as far as important metrics so they can improve moving forward. He shares why they decided to focus on Amazon sales instead of driving customers to a Shopify website.Listen as Travis explains how important building content is to an e-commerce merchant and where should an e-commerce business start. Discover what Travis and his team are offering their clients and how they are increasing their sales.Episode Action Items:To find more information about Travis, go to www.profitablepineapple.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.