Know, Trust and Grow Your Numbers With Chris Mercer

This episode features guest Chris Mercer. Chris is the founder of Measurement Marketing.io, he is a renowned expert helping businesses of all sizes understand what they need to measure to understand their marketing strategies more effectively.Discover what numbers are important for businesses to know if you are going to understand how your customers are interacting with your website and how you can use that knowledge to take action to grow your business.Within this episode, Andy and Chris also discuss the new Google Analytics 4 including how it works and why it is an important change to Google Analytics with new privacy restrictions in regard to tracking.Do you know what the secret sauce is for measurement? It is forecasting. Discover why and how you can apply this success tool to your business.Episode Action Items:You can find more information regarding Chris Mercer at Measurement Marketing by visiting https://measurementmarketing.io.youtube or download a free toolbox membership at https://measurementmarketing.io/meccABOUT THE HOST:Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.