Insider Secrets To Scaling Your eCommerce Business with Joel Stevenson

Podcast Episode 149 of the Make Each Click Count Podcast features Joel Stevenson, the Vice President of Growth at Vendasta, the All-in-One Platform for Selling to Local Businesses.Joel shares the early years of Wayfair, the challenges they faced in sustaining growth and driving repeat revenue, and how they overcome these hurdles through investing in a brand and different strategies. He emphasizes the difficulties and complexities involved in growing a business, highlighting the need for perseverance and resilience. In this episode, Andy and Joel discuss the importance of understanding the customer and market dynamics when determining the allocation of resources and investment in customer acquisition and experience. They talk about the importance of using tools like Google Analytics in data tracking and analytics for effective decision-making in marketing and business strategies.Episode Action Items:To find more information about Joel, go to:Vendasta.comThe Hard Sell PodcastABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.