Google Insider Secrets from A Former Google Employee with Ben Lund

Podcast Episode 165 of the Make Each Click Count Podcast features Ben Lund, the founder of Rise Marketing Group. Ben is a 14+ digital veteran and a former Googler. Throughout his career he’s worked at Yahoo!, RKG Ad Agency (Currently Merkle), and Google. What excites Ben is seeing firsthand how our marketing strategies can drive business growth for our clients. In this episode, Andy and Ben dive deep into the importance of having solid tracking for your ad accounts. Ben stresses the significance of setting up the Pixel on your site and connecting Google Analytics, as well as establishing proper conversion events. Without proper tracking, your advertising efforts can become a gamble. Ben and Andy discuss the benefits of hiring a developer to ensure correct setup and touch on the motivations behind Google reps' calls. Plus, we have some exciting news about two courses that can enhance your marketing skills. Episode Action Items: To find more information about Ben:www.risemkg.comABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.