Podcast Episode 163 of the Make Each Click Count Podcast features Eric Elkins, the CEO of Wide Focus, a Denver-based agency specializing in organic and paid social strategies. With over 25 years of experience helping companies increase visibility and revenue, Eric is a seasoned strategist, author, and professional speaker.During our conversation, Eric and Andy delve into the common problems clients face when seeking social media management, such as underperforming or inconsistent efforts. Eric sheds light on the importance of tying social media to business goals and showcasing tangible results. We also explore how measuring ROI is crucial in determining the success of online reputation management, community management, and content creation.Speaking of content creation, Eric offers valuable insights on how his agency works with clients to produce engaging content, whether through leveraging existing assets, collaborating with content creators, or utilizing tools like Bilow. We also discuss the impact of different types of content, with video snippets being the most engaging and effective.If you've ever wondered how to kick-start your social media presence or improve your current strategies, this episode is a must-listen. Get ready to unlock the secrets to building a successful social media presence with our expert guest, Eric Elkins. Let's dive in!Episode Action Items: To find more information about Eric:https://www.widefoc.us/ABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.