Boosting Conversions with Real - Time AI with Aurangzeb (Zabe) Agha and Rameet Kohli

Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models. In this episode, Zabe and Rameet share their journey from bootstrapping their company to working with major clients like JCPenney, achieving remarkable increases in cart creation and revenue. They discuss the nuances of their technology, which goes beyond traditional exit intent methods to deliver personalized, real-time engagement that enhances customer experience and maximizes profitability. We also delve into their approach to privacy, the onboarding process, and the significant impact of AI advancements. Stay tuned as we explore how Metrical is making each click count in the world of e-commerce.Learn more:Zabe's LinkedInRameet's LinkedInMetrical websiteABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.