The Design of Social Messaging
LSE: Public lectures and events - A podcast by London School of Economics and Political Science
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Contributor(s): Professor Abhijit Banerjee | The recent pandemic has highlighted the importance of communicating reliable information to very large populations who are all exposed to multiple other sources of information and misinformation. The talk reviews what is known about the proper design of communication strategies—who to inform, how much information, through what means.
