Offense vs Defense: How Outlier has leaned into transparency during COVID-19
Loose Threads — Inside the new consumer economy - A podcast by Loose Threads
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#150. In our second episode of Offense vs Defense we talk with Abe Burmeister, the co-founder of Outlier, a menswear brand pushing the limits of materials and performance. We discussed how the brand has handled supply chain woes, invested more in social media and struck a balance between customer communication about when to spend money on clothing and when to save it.
