Offense vs Defense: How Blueland is taking the coronavirus crisis in stride
Loose Threads — Inside the new consumer economy - A podcast by Loose Threads
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#149. In our first episode of Offense vs Defense we talk with Sarah Paiji Yoo, the co-founder of Blueland, a brand reimagining cleaning products to eliminate single-use plastic packaging. Blueland has seen a huge spike in demand in the last two months but it comes with all of the challenges every brand is facing deciding when to cut back and when to invest.
