How Michel et Augustin is importing French dessert staples to the U.S.
Loose Threads — Inside the new consumer economy - A podcast by Loose Threads
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#129. Michel et Augustin is a French confectionary brand that entered the U.S. market in 2016. We talk with Evan Holod, the CEO of U.S. operations, about the challenges of making a popular French cookie resonate with Americans. The Loose Threads Podcast features in-depth discussions with leaders across the rapidly changing consumer economy.
