Survival of the fattest

London Business School podcasts - A podcast by London Business School

Try Bookbeat 60! days for free, click here

Try Bookbeat 60! days for free, click here

Enjoy a whole world of audiobooks and e-books, everything from new releases to the classics

 Sponsored

Chris Higson, Associate Professor of Accounting discusses how despite their revenues tumbling and prices falling, Apple survived the recession of the early 1990s because they were a fat organisation with a strong balance sheet