Taking Risks and Deconstructing the Hype in Marketing with Michael Schein

How do you feel about marketing? If you’re in sales or have a business, it may be your life blood. But we are all consumers, and sometimes we may feel a bit overwhelmed, spammed and scammed. If that resonates with you, then you’re going to like this episode with Michael Schein, sort of a guerrilla Seth Godin in my opinion. Michael takes on some of the proverbial sacred cows of the marketing industry with an intelligent and informed point of view.