EP4 - Spending $11M (My Genflow Strategy)

In this episode I take you through my actual strategy with Genflow. I recently raised $11M and so how will I spend it? How do I make sure we hit our targets and grow the business? How do we not get complacent? How do we remain fast, agile and not lose quality? The pressure of the insanely fast growing creator economy we operate it.

Key things I talk about:

1. Grow our current clients
2. Metrics / data led approach
3. Track all main metrics
4. Social media
5. Insta - followers daily movement, post performance, views on bio/profile - generate conversion metrics on followers and click to link
6. Review impact of Facebook and other channels
7. Website analysis
8. Metrics Dashboard / monitoring / alarm
9. Driven by the KPIs, to drive decisions
10. Grow our Genflow brand
11. Educate the content creators to be entrepreneurs
12. Based on audience 1st approach
13. We’ll teach you how to build an audience
14. (every kid to dream to work with Genflow some day)
15. Hire a marketing team and dedicate resources to Genflow brand
16. Performance Marketing
17. How do we do this and invest, how does make, what’s the model
18. Deploy a growth team
19. Sales people to acquire new brand clients
20. (Q3 full force / offence)
21. Prepping for new joiners, so they get productive quickly
22. Develop our technology
23. Reduce the manual effort to make cross team working and international
24. Support processes to address issues (workflow)
25. Genlytics
26. Data to understand an influencers data to compare and take sales to predict sales
27. (supports 360 and talent agency partnering)
28. Identify influencers with potential, identify them and sign them
29. Build on top of social media APIs
30. Automated Zendesk customer service response
31. Remote hiring engineers (5 hour time difference max), now able to deploy talent around the world.
32. Some teams need to be in the office, some don’t
33. Under 25’s can learn a lot in person in office)
34. Grow internationally
35. Satellite marketing offices (Q3/Q4) growing the team in LA to grow team
36. Shan leading the development
37. Could add Sweden, Brazil, LA, Miami
38. Could be individual people spreading our wings, in different locations
39. 3-6 month delay in getting clients launch, so sooner the better!
40. LA offices going to be smaller
41. Genflow Studios
42. Build this in London

I decided to make this episode as some of this stuff I think of every single day and want to say it out loud so I can be held accountable and I can look back at it to see how I did against myself. Also if you work in a startup or have your own business you will find most of the points I make super relatable and should help you think of your own strategy.

Let me know what you think