239: The Hidden Power of Sales: Why Every Executive Needs to Understand The Sales Org in 2025 with Colleen Watson

Sales aren’t just for salespeople—they play a crucial role in the success of every part of an organization. In this episode, I sit down with extraordinary sales leader Colleen Watson to explore why every executive, regardless of department, needs to understand the sales function for leadership effectiveness and long-term business growth. Whether you’re directly in sales or not, this conversation will change the way you think about leadership, influence, and driving business success. Join us! We dive into: How sales impacts every part of an organization and drives executive alignment Why a consistent sales methodology benefits leaders across all departments The most common misconceptions about sales—and why they’re wrong How cross-functional collaboration with sales strengthens business strategy The role of personality and communication styles in effective sales and leadership And more **Useful links** Connect with today’s guest and sponsor, Colleen:  https://go.sandler.com/watson/  Colleen’s current read: Be Your Future Self Now: The Science of Intentional Transformation by Benjamin P. Hardy The Let Them Theory by Mel Robbins If you are ready to uplevel your career, get unstuck or you are simply ready to unlock those leadership time-management techniques then join us in my monthly career & leadership coaching program exclusively for women in tech: https://www.tonicollis.com/academy  Catch the show notes, and more details about today's episode here: https://tonicollis.com/episode239  Check us out on Youtube. Join the Leading Women in Tech community in Slack where we discuss all-the-things for women’s tech leadership, covering everything from early-career leadership to C-level executives.