Graham Hall, Trustonomics

Send us a text Trusted brands command higher prices, generate greater customer loyalty and are driven by a more enthusiastic workforce. I welcome the elegant Graham Hall to this episode. Graham along with Ian Noble and Andy Purnell created the Saturn Project and launched the idea of 'Trustonomics'. They focus on the belief that marketing isn’t about ‘pushing messages’ anymore. Successful brands know that investing in more useful, helpful and mutual relationships with their customers i...