#182: The Origin Story of Reebok and How It Became the Iconic Brand It Is Today
Leaders in Supply Chain and Logistics Podcast - A podcast by Alcott Global
*Hosted by Radu Palamariu*I had a great discussion on a live broadcast with Joe Foster, the Founder of Reebok, pulling back the curtains on the strategic decisions and chance opportunities that propelled Reebok from a $9-million company to a $900-million empire - pivotal moments such as the shift towards the American market, the evolution from running shoes to aerobic footwear, and the serendipitous endorsement that put Reebok on the world stage. Ultimately, this episode provides a profo...
