Eric Johnson: The Hidden Forces That Shape Our Every Day Decisions
Lead From the Heart - A podcast by Mark C. Crowley - Fridays
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“Would you like vanilla, chocolate or strawberry?” When presented with simple decisions like these, most of us will instinctively pick our favorite from the three options, without ever considering that there may be many more ice cream flavors available. Columbia Business School professor, Eric Johnson is the lead researcher behind some of the most well-known […]
