036: 6 Ways to Keep a Subscriber

We’re subscription box entrepreneurs, which means when we’re not creating a unique box experience for our audience, we’re building that audience of subscribers for our box! We spend so much time getting in front of our audience and gaining those subscribers, it kind of hurts every time we lose one of those subscribers for whatever reason.   But let me ask you a question: are you also putting as much time and effort into keeping those subscribers that are in danger of leaving? This week I’m going over six ways that I’ve used to retain those subscribers who need just a little more TLC to stay satisfied customers.   Keep Things Trendy or Seasonal: How often are you changing up your lineup of items offered in your box? For me, I’m always researching new trends and thinking ahead to what holidays or seasons are coming up to keep things fresh and exciting, and that excitement is going to keep your subscribers happy.   Ask you Subscribers what they want: Simply including your audience in the decision making process can make a huge difference. Sending out questionnaires, survey’s, or however you can directly get their input can create buy-in to the whole experience that they’ll want to see through to execution.   Engage with your Subscribers: Show them that they’re a part of something larger than themselves. If you have a private group for them or do like I do and have everyone on text, ask them for pictures of them enjoying your box that you can then put up in your public group. People love to feel included, so give them a truly great experience!   Create Added Value: We always want our subscribers to feel like the VIPs of our business. Create an environment of added value that will make them feel special. You can send out subscriber only emails or add personal coupons to their box for items in your store. I find that a personal touch reaching out to my customers goes a long way.   Offer a Lower-Priced tier in your Subscription Box: The number one reason people cancel their subscriptions is because of financial reasons. Offering a lower priced tier at the point of cancellation is one way you can try to address that pressure on your subscribers to try and retain them. Sometimes they’re happy just to have the option, and that way you can try to get them back to a full subscription when their situation changes for the better.   Billing and Follow Up: It’s not the sexiest or most fun thing to do, but you’d be surprised at how keeping track of any billing issues or missed payments can make a huge difference in managing subscriber turnover. Sometimes payments are missed because of card changes, or changes in addresses, or whatever the case may be, and sometimes your subscribers get so caught up in the day-to-day that they forget to fix those issues. Reminders and follow-up can eliminate so much of that.   Make sure to always keep an eye on your retention rate. If it starts to slip and fall below 80%, that’s an issue you need to address quickly before things get out of hand. There’s no better time to start repairing things than right away!   Remember to subscribe to the podcast on your favorite podcast provider, as well as leave a 5-star rating and a review and drop me a line letting me know what your favorite episode is! You can also get on my waitlist for my subscription box course at https://www.launchyourboxwithsarah.com/.   Get 30 Days FREE when you switch to Subbly: https://join.subbly.co/sarah-williams Use code LAUNCHWELCOME at https://www.boxup.com/ to get 10% off your first order

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8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!