LS14: Why people buy results, not features
Launch and Scale® - A podcast by Khierstyn Ross
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In this episode, Khierstyn will delve into the wonders of leading with the results and how it can captivate, win, and sustain the right clients. She will highlight the difference between results and features and why the former is the real deal when selling your product online. Finally, she will share a piece of important advice that will protect your products from becoming a mere commoditized product.
