LS01 - Brands can't co-exist with "me too" products
Launch and Scale® - A podcast by Khierstyn Ross
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For this episode though, the question really is do you have a me-too product or do you have a brand? I think that one should evolve into the other or you make the conscious decision to go with one and grow into it as you go. Let's start by looking at what a me-too product is.