68. Selling Language Courses without being Salesy with Shayna of Espresso English

Espresso English’s Shayna McHugh sells e-books and courses to help her students improve their English skills. She started small, but after just one year, her blog was generating 90,000 visits per month. Impressive enough, but now, in 2020, her everyday-English blog logs over a million monthly visitors, and her business generates more than just a full-time income. What you'll learn in this interview: - Shayna's story - Blogging, YouTube or both? - Presell your course before you make it - Don't be afraid to promote your products - Shayna's simple but effective launches - Build an email list - Flexible time schedules - Tips for Langpreneurs For the full article, go to: https://langpreneur.com/espresso-english/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb