17. Building a Massive YouTube Channel with 3.5+ Million subs with Lucy from ‘English with Lucy’

Lucy is the host and founder of the YouTube channel ‘English with Lucy’. Within four years, she built a channel that now has over 3.5 million subscribers and is one of the biggest language-related YouTube channels out there. What started as an experiment quickly turned into a full-time business, and has now become a widely successful YouTube phenomenon. Lucy monetizes her brand through AdSense, sponsorship deals, affiliate marketing, and is now also working on her own course. In this interview, we’re going to take a look behind the scenes. We will learn how Lucy got started on YouTube, some of the growth strategies she used, and what some of the challenges are of being a YouTube celebrity.