Secure milk price & Kite's next chapter as part of the AB Agri Network

Even Chris Walkland’s Milk Market report couldn’t dampen the excitement as Kite’s very own J-Edward duo, John Allen and Edward Lott share the news and more details about Kite's next chapter following the acquisition by AB Agri. Plus, they discuss the most recently updated COP figures including break even milk price, as well as the history of the COP model and why there is a need to move from break even milk price to a secure milk price. They emphasise that to avoid supply issues seen in other sectors ,the industry need to recognise the input and investment costs required in the coming months and years and this needs to be reflected in a secure milk price