OMSCO relaunches as Organic Herd
After our usual milk market report from Chris Walkland, Will is joined this week by Martyn Anthony, CEO of the now Organic Herd & David Keiley, Senior Consultant with Kite to discuss the rebrand from OMSCO. Martyn talks through the process and his experience of the rebrand and new product development, driven by achieving value for members & the long-term growth strategy. He discusses the new product lines, designed to engage the next generation of consumers and re-establish organic dairy in the market place. David outlines the unprecedented challenges faced by organic dairy farms over the last few years and the resilience shown by these of these farmers, driven by their belief in the ethics and sustainability that lie behind the product.